Q4 2020 Self-therapy & Journaling Apps Performance in the UK

In the fourth quarter of 2020, self-therapy and journaling applications saw varying levels of user engagement across the United Kingdom. Sensor Tower provides a closer look into how these apps performed in terms of downloads and active users.

Intellect: Create a Better You experienced a peak in downloads mid-October with approximately 16K before a trend of gradual decline to about 4.6K by the end of December. Weekly active users mirrored this pattern, starting at roughly 20K in October and decreasing to 10.8K in the last week of December.

Breeze: Mental Health showed a significant increase in revenue, starting at $763 and growing to $5.3K by the end of Q4. Downloads for Breeze surged in December, reaching over 17K, while active users also saw a substantial rise, with figures jumping from 10.6K to over 32K.

Fabulous: Daily Habit Tracker maintained a strong revenue stream throughout Q4, with earnings ranging from $8.3K to $14.7K. The app experienced a notable spike in downloads in the last week of December at approximately 15.6K. Weekly active users increased over the quarter, starting at 47.7K and reaching over 55.5K.

Daylio Journal - Daily Diary saw revenues fluctuate, with a high in late December at around $2.6K. Downloads had a notable increase to over 6K at the end of Q4. Active users remained high throughout the quarter, with a starting point of 87.2K and a peak of over 93.3K.

Flora - Green Focus had a modest revenue performance, with the highest weekly revenue recorded at $103. Downloads saw a decline from 4.3K in mid-October to 3K at the end of December, and weekly active users followed a similar trend, decreasing from 9.1K to 7.3K.

For more insights on app performance and trends, Sensor Tower's comprehensive data provides in-depth analysis for market researchers and industry observers.